/* ============================================================
   TAYLOR BUCK — PORTFOLIO
   Swiss / electric-blue system: cobalt on paper, huge grotesque
   type, grain, hairlines, outlined pills.
   ============================================================ */

:root{
  --blue:#1212D8;
  --blue-deep:#0B0BA6;
  --paper:#F4F3EE;
  --ink:#0A0A0A;
  --hair:rgba(18,18,216,.35);
  --max:1280px;
  --grain:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='300' height='300'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.75' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='300' height='300' filter='url(%23n)'/%3E%3C/svg%3E");
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  background:var(--paper);color:var(--ink);
  font-family:"Archivo",system-ui,sans-serif;
  font-size:16px;line-height:1.6;
  -webkit-font-smoothing:antialiased;
  overflow-x:clip;
}
::selection{background:var(--blue);color:#fff}
a{color:inherit;text-decoration:none}
img{display:block;max-width:100%}
.wrap{max-width:var(--max);margin:0 auto;padding:0 28px}
a:focus-visible,button:focus-visible{outline:2px solid var(--blue);outline-offset:3px}

/* ---------- type utilities ---------- */
.micro{
  font-size:.68rem;font-weight:600;letter-spacing:.16em;
  text-transform:uppercase;color:var(--blue);
}
.micro em{font-family:"Newsreader",Georgia,serif;font-style:italic;text-transform:lowercase;
  font-size:.85rem;letter-spacing:.02em;font-weight:500}
.pill{
  display:inline-flex;align-items:center;justify-content:center;
  border:1.5px solid var(--blue);border-radius:999px;
  padding:10px 22px;color:var(--blue);
  font-size:.72rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;
  transition:background .2s,color .2s;white-space:nowrap;
}
.pill:hover{background:var(--blue);color:var(--paper)}
.pill.fill{background:var(--blue);color:var(--paper)}
.pill.fill:hover{background:var(--blue-deep);border-color:var(--blue-deep)}

/* ---------- grain ---------- */
.grain{position:relative;isolation:isolate}
.grain::after{
  content:"";position:absolute;inset:0;z-index:1;pointer-events:none;
  background-image:var(--grain);opacity:.22;mix-blend-mode:overlay;
}
.grain > *{position:relative;z-index:2}

/* ---------- header ---------- */
header{
  position:sticky;top:0;z-index:60;
  background:color-mix(in srgb, var(--paper) 92%, transparent);
  backdrop-filter:blur(10px);
  border-bottom:1px solid var(--hair);
}
.nav{display:flex;align-items:center;justify-content:space-between;height:64px;gap:18px}
.mark{
  font-weight:800;font-size:.95rem;letter-spacing:-.02em;color:var(--blue);
  border:2px solid var(--blue);border-radius:10px;padding:4px 10px;line-height:1;
  transition:background .2s,color .2s;
}
.mark:hover{background:var(--blue);color:var(--paper)}
nav ul{display:flex;gap:24px;list-style:none;flex-wrap:wrap}
nav a{font-size:.68rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--ink);transition:color .2s}
nav a:hover{color:var(--blue)}
.nav .pill{padding:8px 18px}
@media (max-width:820px){ .nav .pill{display:none} nav ul{gap:14px} }

/* ---------- hero ---------- */
.hero{padding-top:clamp(40px,7vh,90px);position:relative}
.hero-meta{position:relative;z-index:2}
.hero-logo{position:relative;z-index:1}
.polaroid{
  margin:0;justify-self:end;
  width:clamp(180px,21vw,260px);
  background:#fff;padding:9px 9px 30px;
  transform:rotate(4deg);
  box-shadow:0 16px 38px -14px rgba(10,10,10,.35);
}
.polaroid img{width:100%;height:auto;filter:grayscale(1) contrast(1.05)}
.polaroid::after{
  content:"";position:absolute;inset:0;pointer-events:none;
  background-image:var(--grain);opacity:.3;mix-blend-mode:overlay;
}

.hero-meta{
  display:flex;justify-content:space-between;gap:16px;align-items:baseline;
  border-bottom:1.5px solid var(--blue);padding-bottom:14px;margin-bottom:clamp(20px,4vh,44px);
}
.giant{
  font-weight:900;text-transform:uppercase;color:var(--blue);
  font-size:clamp(3.2rem,15.5vw,14.5rem);
  line-height:.86;letter-spacing:-.035em;
  word-break:keep-all;
}
.giant.stack span{display:block}
.giant.stack .r{text-align:right}
.hero-logo{line-height:0}
.hero-logo img{width:100%;height:auto}
.hero .lede{
  margin-top:clamp(26px,4vh,48px);
  display:grid;grid-template-columns:minmax(0,1fr) minmax(280px,44ch);
  gap:24px;align-items:end;
}
.hero .lede p{color:var(--ink);font-size:1.02rem;max-width:46ch}
.hero .lede p strong{color:var(--blue);font-weight:700}
.hero-ctas{display:flex;gap:12px;flex-wrap:wrap}
@media (max-width:820px){ .hero .lede{grid-template-columns:1fr} }

/* ---------- reel (blue grain band) ---------- */
.reel{
  margin-top:clamp(40px,7vh,72px);
  background:var(--blue);overflow:hidden;padding:34px 0;
}
.reel-head{display:flex;justify-content:space-between;gap:16px;margin-bottom:22px;
  color:var(--paper)}
.reel-head .micro{color:var(--paper)}
.reel-track{display:flex;gap:20px;width:max-content;animation:drift 55s linear infinite}
.reel:hover .reel-track{animation-play-state:paused}
@keyframes drift{ from{transform:translateX(0)} to{transform:translateX(-50%)} }
.frame{width:min(380px,74vw);flex:none}
.frame .art{aspect-ratio:16/10;overflow:hidden;background:#0d0dbb;border-radius:4px}
.frame img,.frame video{width:100%;height:100%;object-fit:cover;filter:saturate(.95)}
.frame figcaption{
  display:flex;justify-content:space-between;gap:12px;margin-top:10px;
  font-size:.65rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:rgba(244,243,238,.75);
}
.frame figcaption b{color:var(--paper)}
@media (prefers-reduced-motion: reduce){ .reel-track{animation:none} }

/* ---------- sections ---------- */
section{padding:clamp(72px,10vh,120px) 0}
.sec-head{
  display:flex;justify-content:space-between;align-items:baseline;gap:18px;
  border-bottom:1.5px solid var(--blue);padding-bottom:12px;margin-bottom:clamp(36px,6vh,64px);
}
h2.big,h3.big{
  font-weight:900;text-transform:uppercase;color:var(--blue);
  font-size:clamp(2rem,6vw,4.6rem);line-height:.92;letter-spacing:-.03em;
}

/* ---------- work rows (editorial) ---------- */
.work-row{
  display:grid;grid-template-columns:minmax(0,58%) minmax(0,1fr);
  gap:clamp(24px,4vw,56px);align-items:start;
  padding:clamp(28px,4vh,44px) 0;border-bottom:1px solid var(--hair);
}
.work-row:last-of-type{border-bottom:none}
.work-row .art{aspect-ratio:16/9;overflow:hidden;background:#E4E3DC;border-radius:4px}
.work-row .art img,.work-row .art video{width:100%;height:100%;object-fit:cover;transition:transform .6s ease}
.work-row:hover .art img{transform:scale(1.03)}
.work-row .art.slot{
  display:flex;align-items:center;justify-content:center;
  border:1.5px dashed var(--hair);background:transparent;
}
.work-row .art.slot span{font-size:.68rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--blue)}
.work-info{display:flex;flex-direction:column;height:100%;gap:12px}
.work-info h3{
  font-weight:800;color:var(--blue);text-transform:uppercase;letter-spacing:-.02em;
  font-size:clamp(1.5rem,3vw,2.3rem);line-height:1;
}
.work-info .role{font-size:.8rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--ink)}
.work-info p.sum{color:var(--ink);font-size:.94rem;max-width:42ch}
.work-info .tags{
  display:flex;flex-direction:column;gap:2px;margin-top:auto;padding-top:16px;
  font-size:.68rem;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:var(--blue);
}
.work-info .cta{margin-top:14px}
@media (max-width:820px){
  .work-row{grid-template-columns:1fr}
  .work-info .tags{padding-top:8px}
}

/* ---------- pillars (numbered) ---------- */
.pillar-row{
  display:grid;grid-template-columns:80px minmax(0,38%) minmax(0,1fr);
  gap:clamp(18px,3vw,44px);
  padding:30px 0;border-bottom:1px solid var(--hair);align-items:start;
}
.pillar-row:last-of-type{border-bottom:none}
.pillar-row .num{
  font-weight:900;color:var(--blue);font-size:1.1rem;letter-spacing:.02em;
}
.pillar-row h3{
  font-weight:800;text-transform:uppercase;color:var(--blue);
  font-size:clamp(1.1rem,2.2vw,1.5rem);line-height:1.1;letter-spacing:-.01em;
}
.pillar-row .body p{color:var(--ink);font-size:.94rem;max-width:52ch}
.pillar-row .proof{
  margin-top:12px;font-size:.8rem;color:var(--blue);font-weight:600;
}
@media (max-width:820px){
  .pillar-row{grid-template-columns:48px 1fr}
  .pillar-row .body{grid-column:2}
}

/* ---------- about ---------- */
.about-bio{
  display:grid;grid-template-columns:minmax(0,1fr) auto;
  gap:clamp(28px,5vw,64px);align-items:center;
  margin-bottom:clamp(20px,3vh,36px);
}
@media (max-width:760px){
  .about-bio{grid-template-columns:1fr}
  .polaroid{justify-self:start;margin-top:10px}
}
.about-bio p{max-width:64ch;color:var(--ink);font-size:1.02rem}
.about-bio p+p{margin-top:14px}
.about-bio p strong{color:var(--blue)}
.sec-head.sub{margin-top:clamp(56px,8vh,96px)}
.sec-head.sub .big{font-size:clamp(1.5rem,3.2vw,2.5rem)}

/* ---------- record ---------- */
.role-row{
  display:flex;justify-content:space-between;align-items:baseline;gap:24px;
  padding:20px 0;border-bottom:1px solid var(--hair);
}
.role-row h3{
  font-weight:800;text-transform:uppercase;color:var(--blue);
  font-size:clamp(1.2rem,2.6vw,1.9rem);letter-spacing:-.01em;
}
.role-row .title{font-size:.72rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--ink);text-align:right}
@media (max-width:640px){
  .role-row{flex-direction:column;gap:2px;align-items:flex-start}
  .role-row .title{text-align:left}
}

/* ---------- films carousel ---------- */
.films-intro{display:flex;justify-content:space-between;align-items:flex-end;gap:28px;margin-bottom:clamp(28px,4vh,44px)}
.films-intro p{max-width:62ch;color:var(--ink)}
.films-intro p strong{color:var(--blue)}
.films-intro .serif{font-family:"Newsreader",Georgia,serif;font-style:italic}
.film-btns{display:flex;gap:10px;flex:none}
.film-btn{
  width:46px;height:46px;border:1.5px solid var(--blue);border-radius:999px;
  background:none;color:var(--blue);font-size:1.05rem;cursor:pointer;
  display:flex;align-items:center;justify-content:center;transition:background .2s,color .2s;
}
.film-btn:hover{background:var(--blue);color:var(--paper)}
.film-strip{
  display:flex;gap:20px;overflow-x:auto;
  scroll-snap-type:x mandatory;scrollbar-width:none;
  padding-bottom:6px;
}
.film-strip::-webkit-scrollbar{display:none}
.film{flex:none;width:clamp(190px,22vw,280px);scroll-snap-align:start}
.film .poster{aspect-ratio:2/3;overflow:hidden;border-radius:4px;background:#E4E3DC}
.film .poster img{width:100%;height:100%;object-fit:cover;transition:transform .6s ease}
.film:hover .poster img{transform:scale(1.03)}
.film figcaption{
  display:flex;justify-content:space-between;gap:12px;margin-top:10px;
  font-size:.65rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--blue);
}
.film figcaption b{color:var(--ink)}
.film.wide{width:clamp(300px,36vw,460px)}
.film.wide .poster{aspect-ratio:750/470}
@media (max-width:640px){ .films-intro{flex-direction:column;align-items:flex-start} }

/* ---------- author book carousel ---------- */
.author-note{color:var(--ink);max-width:56ch;margin-top:28px;font-size:.94rem}
.book-stage{
  display:grid;grid-template-columns:minmax(220px,320px) minmax(0,1fr);
  gap:clamp(30px,5vw,70px);align-items:center;
  margin-bottom:clamp(26px,4vh,40px);
}
.book-cover{display:block;perspective:900px}
.book-cover img{
  width:100%;height:auto;border-radius:3px;
  box-shadow:0 34px 60px -34px rgba(10,10,10,.5);
  transition:transform .35s ease,opacity .25s ease;will-change:transform;
  mix-blend-mode:multiply;
}
.book-info h3{
  font-weight:800;text-transform:uppercase;color:var(--blue);
  font-size:clamp(2rem,5vw,3.8rem);line-height:.95;letter-spacing:-.02em;
  margin:12px 0 10px;
}
.book-tag{
  font-family:"Newsreader",Georgia,serif;font-style:italic;
  font-size:1.2rem;color:var(--ink);max-width:44ch;
}
.book-actions{margin-top:26px;display:flex;gap:16px;align-items:center;flex-wrap:wrap}
.book-rail{display:flex;gap:14px;flex-wrap:wrap;margin-bottom:8px}
.book-thumb{
  width:clamp(62px,7vw,90px);padding:4px;background:none;cursor:pointer;
  border:2px solid transparent;border-radius:4px;
  opacity:.5;transition:opacity .2s,border-color .2s,transform .2s;
}
.book-thumb img{width:100%;display:block;border-radius:2px;mix-blend-mode:multiply}
.book-thumb:hover{opacity:1}
.book-thumb.active{border-color:var(--blue);opacity:1;transform:translateY(-4px)}
@media (max-width:760px){
  .book-stage{grid-template-columns:1fr}
  .book-cover{max-width:240px}
}

.sound-btn{
  background:none;border:1.5px solid var(--blue);border-radius:999px;cursor:pointer;
  padding:5px 14px;color:var(--blue);
  font-family:inherit;font-size:.62rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;
  transition:background .2s,color .2s;
}
.sound-btn:hover{background:var(--blue);color:var(--paper)}

/* ---------- contact / footer ---------- */
.contact{background:var(--blue);color:var(--paper);padding:clamp(64px,10vh,110px) 0 0}
.contact .micro{color:var(--paper)}
.contact .giant{color:var(--paper);font-size:clamp(2.8rem,13vw,12.5rem)}
.contact-row{margin:36px 0 64px;display:flex;gap:12px;flex-wrap:wrap}
.contact .pill{border-color:var(--paper);color:var(--paper)}
.contact .pill:hover{background:var(--paper);color:var(--blue)}
.contact .pill.fill{background:var(--paper);color:var(--blue)}
.contact .pill.fill:hover{background:#fff}
.foot{
  border-top:1px solid rgba(244,243,238,.35);
  padding:20px 0 26px;
  display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;
  font-size:.65rem;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:rgba(244,243,238,.8);
}

/* ---------- brand pages ---------- */
.brand-hero{padding-top:clamp(40px,7vh,80px)}
.brand-hero .giant{font-size:clamp(2.6rem,9.5vw,9rem)}
.brand-hero .crumb{display:inline-flex;gap:8px;margin-bottom:26px}
.brand-hero .crumb a:hover{text-decoration:underline}
.brand-hero .role-line{margin-top:22px;font-size:.8rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--ink)}
.brand-hero .lede{display:block;margin-top:14px;max-width:60ch;color:var(--ink);font-size:1.02rem}
.campaigns{padding-block:clamp(36px,6vh,64px) clamp(64px,9vh,100px)}
.gallery{display:grid;grid-template-columns:1fr 1fr;gap:22px}
.gallery .shot{overflow:hidden;border-radius:4px;background:#E4E3DC}
.gallery .shot.full{grid-column:1/-1}
.gallery .shot img,.gallery .shot video{width:100%;height:100%;object-fit:cover;display:block}
.gallery.stack .shot img,.gallery.stack .shot video{width:100%;height:auto;object-fit:unset}
.roster{
  font-weight:800;text-transform:uppercase;color:var(--blue);
  font-size:clamp(1.05rem,2.2vw,1.6rem);line-height:1.55;letter-spacing:-.01em;
}
@media (max-width:700px){ .gallery{grid-template-columns:1fr} }
.gallery-3{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:22px}
.gallery-3 .shot{overflow:hidden;border-radius:4px;background:#E4E3DC}
.gallery-3 .shot img{width:100%;height:auto;aspect-ratio:1/1;object-fit:cover;object-position:center 20%;display:block}
.gallery-3.natural .shot img{aspect-ratio:auto;object-fit:unset;object-position:center}
@media (max-width:700px){ .gallery-3{grid-template-columns:1fr 1fr} }

/* ---------- case-study editorial blocks ---------- */
.float-shot{margin:0 0 clamp(30px,5vh,52px)}
.float-shot img{width:100%;height:auto;mix-blend-mode:multiply}
.shot-cap{
  display:flex;justify-content:space-between;gap:14px;margin-top:12px;
  font-size:.65rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--blue);
}
.shot-cap b{color:var(--ink)}
.stat-row{
  display:grid;grid-template-columns:repeat(3,1fr);gap:24px;
  border-top:1.5px solid var(--blue);border-bottom:1.5px solid var(--blue);
  padding:22px 0;margin-bottom:clamp(48px,7vh,84px);
}
.stat .micro{display:block;margin-bottom:6px}
.stat b{font-weight:800;text-transform:uppercase;letter-spacing:-.01em;color:var(--ink);font-size:1.05rem;line-height:1.2}
.case-split{
  display:grid;grid-template-columns:minmax(0,38%) minmax(0,1fr);
  gap:clamp(28px,5vw,70px);align-items:center;
  margin-bottom:clamp(48px,7vh,84px);
}
.case-copy h3{
  font-weight:800;text-transform:uppercase;color:var(--blue);
  font-size:clamp(1.7rem,3.6vw,2.8rem);line-height:.98;letter-spacing:-.02em;
  margin:12px 0 14px;
}
.case-copy p{color:var(--ink);font-size:.98rem;max-width:48ch}
.case-art{margin:0}
.case-art img,.case-art video{width:100%;height:auto;border-radius:4px;box-shadow:0 28px 55px -30px rgba(10,10,10,.45)}
.case-art.portrait{max-width:400px;justify-self:center;width:100%}
.yt-embed{aspect-ratio:16/9;border-radius:4px;overflow:hidden;background:#0A0A0A}
.yt-embed iframe{width:100%;height:100%;border:0;display:block}
.gallery .shot{margin:0}
.gallery-3 .shot{margin:0}
.stagger .shot:nth-child(3n+2){margin-top:34px}
.stagger .shot:nth-child(3n){margin-top:-20px}
.quote-band{background:var(--blue);color:var(--paper);padding:clamp(56px,9vh,96px) 0}
.pull-quote{
  font-family:"Newsreader",Georgia,serif;font-style:italic;font-weight:400;
  font-size:clamp(1.7rem,4.5vw,3.4rem);line-height:1.15;max-width:24ch;
}
.pull-quote em{font-style:italic;text-decoration:underline;text-decoration-thickness:2px;text-underline-offset:6px}
@media (max-width:760px){
  .stat-row{grid-template-columns:1fr;gap:14px}
  .case-split{grid-template-columns:1fr}
  .stagger .shot:nth-child(3n+2),.stagger .shot:nth-child(3n){margin-top:0}
}
.brand-next{background:var(--blue);color:var(--paper);padding:clamp(56px,9vh,90px) 0 0}
.brand-next .micro{color:var(--paper)}
.brand-next .giant{color:var(--paper);font-size:clamp(2.4rem,9vw,7.5rem);margin-top:10px}
.brand-next .go-row{margin:34px 0 60px}

/* ---------- catalog flip viewer ---------- */
.catalog{margin-bottom:clamp(44px,6vh,72px)}
.cat-stage{
  background:#E4E3DC;border-radius:4px;overflow:hidden;cursor:pointer;
  display:flex;align-items:center;justify-content:center;
  aspect-ratio:900/611;width:100%;
}
.cat-stage img{max-width:100%;height:100%;width:auto;object-fit:contain;display:block}
.cat-stage.flip-r img{animation:flipR .35s ease}
.cat-stage.flip-l img{animation:flipL .35s ease}
@keyframes flipR{from{opacity:0;transform:translateX(28px)}to{opacity:1;transform:none}}
@keyframes flipL{from{opacity:0;transform:translateX(-28px)}to{opacity:1;transform:none}}
.cat-bar{
  display:flex;justify-content:space-between;align-items:center;gap:16px;margin-top:12px;
}
.cat-title b{font-size:.8rem;font-weight:800;letter-spacing:.08em;text-transform:uppercase;color:var(--ink)}
.cat-ctrl{display:flex;align-items:center;gap:14px}
.cat-ctrl .film-btn{width:38px;height:38px}
.cat-ctrl .film-btn:disabled{opacity:.3;cursor:default}
.cat-ctrl .film-btn:disabled:hover{background:none;color:var(--blue)}
@media (prefers-reduced-motion: reduce){ .cat-stage.flip-r img,.cat-stage.flip-l img{animation:none} }

/* ---------- reveal ---------- */
.reveal{opacity:0;transform:translateY(22px);transition:opacity .7s ease,transform .7s ease}
.reveal.in{opacity:1;transform:none}
@media (prefers-reduced-motion: reduce){
  .reveal{opacity:1;transform:none;transition:none}
  .work-row .art img,.pill,.mark,.spine{transition:none}
  html{scroll-behavior:auto}
}