A Colorful Twist on Tradition!
Cordoba is the world’s largest manufacturer of nylon string guitars and they recently came out with the Matiz series — fun and stylish nylon string guitars. Traditionally, many nylon string guitars have a tendency to look the same. In fact, it’s actually an on-going joke in the classical guitar community that it’s difficult to tell any one nylon string guitar apart from another. Cordoba introduced the Matiz series to counter that perception.
My team had a lot of fun with this one. We wanted to keep the energy high to match the vibrant colors. You’ll see in the commercial spot, we presented the guitar as a canvas for creativity. It’s meant for fun—so we brought musicians in that knew how to both play and have a good time on set.
Matiz Ad Materials
Another exciting feature of this guitar is that it comes with a gig bag made from recycled ocean plastics. Cordoba is making strides in their product manufacturing by sourcing renewable materials. Here are some of the shots I took to launch the global print campaign.
