Executive creative leader. Fifteen years of industry-leading creative for global consumer brands — building the teams, the systems, and the work behind Backcountry, Live Nation, Guitar Center, and Córdoba Music Group.
Featured Work
Selected works
Backcountry
Head of CreativeGlobal creative direction across eCommerce, retail, content, social, and brand experience — leading a 30+ person creative organization.
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Córdoba Music Group
Director, Marketing & CreativeGlobal marketing and creative for Córdoba and Guild Guitars — including the Marley Estate partnership and Guild's most successful modern acoustic launch.
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Live Nation
Creative Brand DirectorIn-house creative and content strategy for the global leader in live entertainment — brand aesthetics at the scale of stadiums.
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Guitar Center
Creative DirectorOmnichannel creative for the world's #1 music retailer — built and led the 20+ person in-house agency, art directed high-profile artist campaigns.
ExploreAbout Taylor
Creative strategist. Team builder. Brand(er).I'm a creative leader with fifteen years at the intersection of brand, content, and commerce — from shaping Guitar Center's in-house creative team, to directing campaigns with the biggest names in music, to redefining Live Nation's brand aesthetic, expanding Córdoba's global product presence, and leading a 30+ person creative organization at Backcountry.
I'm also a firm believer that creatives shouldn't be just one thing. Range is the whole point — every discipline you explore sharpens the others. It's why I build teams, produce documentaries, shape brands, and write novels. The work gets better when the person making it keeps expanding what they're capable of.
My goal is simple: explore as many avenues as I can — and encourage more creatives to push what's possible.
My Approach
Big process guy. Process + communication + adaptability = creative excellenceTeam Leadership
I build in-house creative teams that operate like an agency — designers, writers, producers, photo, video, and creative ops under one vision, at up to 30-plus people strong.
Proof: Built Guitar Center's 20+ person in-house agency; now lead a 30+ person org and $2M+ budget at Backcountry.
Global Brand Positioning
Aesthetic, tone, perception, and experience aligned across every touchpoint and medium, then held to standard as the brand scales.
Proof: Redefined Live Nation's brand aesthetic during a record-profitability run; overhauled Backcountry's brand and imagery framework.
Art Direction & Production
Campaigns directed end-to-end with major artists and athletes — from concept and negotiation to the final frame.
Proof: Brought Backcountry onto the global stage — field-testing product on productions in Iceland, Nicaragua, New Zealand, and Costa Rica; brokered the Marley Estate deal and launched Guild's most successful modern acoustic.
AI-Modern Creative Operations
AI-assisted workflows integrated into ideation, production, and content scalability — a creative org built for how brands compete now.
Proof: Introduced AI-assisted creative workflows at Backcountry while maintaining premium brand standards.
Career History
Where I've ledBackcountry
Head of CreativePro Athlete Inc.
Fractional Chief Creative OfficerCórdoba Music Group
Director, Marketing & CreativeLive Nation Entertainment
Creative Brand DirectorGuitar Center Inc.
Creative DirectorMusician's Friend
Art DirectorFilms
Backcountry Films · Executive ProducerI built and oversee Backcountry Films — an in-house content team developing feature-length documentaries alongside the brand's campaigns. Six films and counting, each executive produced end-to-end. Pacing the Pacific earned the team three festival awards, including Best Documentary Film.
Author
My writing outlet
Cyclus
Book two of the Continuum series. A sci-fi thriller built around a terrifying idea: a virus that doesn't just spread — it adapts, rewriting the rules of evolution faster than humanity can answer. Survival means understanding the cycle. Breaking it means something else entirely.
"A creative, action-packed, and thought-provoking read."