Executive creative leader. Fifteen years of industry-leading creative for global consumer brands — building the teams, the systems, and the work behind Backcountry, Live Nation, Córdoba Music Group, and Guitar Center.
Featured Work
Selected work · Four highlights from a longer list
Backcountry
Head of CreativeGlobal creative direction across eCommerce, retail, content, social, and brand experience — leading a 30+ person creative organization.
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Córdoba Music Group
Director, Marketing & CreativeGlobal marketing and creative for Córdoba and Guild Guitars — including the Marley Estate partnership and Guild's most successful modern acoustic launch.
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Live Nation
Creative Brand DirectorIn-house creative and content strategy for the global leader in live entertainment — brand aesthetics at the scale of stadiums.
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Guitar Center
Creative DirectorOmnichannel creative for the world's #1 music retailer — built and led the 20+ person in-house agency, art directed high-profile artist campaigns.
ExploreAbout Taylor
Creative strategist. Team builder. Brand evangelist.I'm a creative leader with fifteen years at the intersection of brand, content, and commerce — from shaping Guitar Center's in-house creative team, to directing campaigns with the biggest names in music, to redefining Live Nation's brand aesthetic, expanding Córdoba Music Group's global product presence, and now leading a 30+ person creative organization at Backcountry.
I'm also a firm believer that creatives shouldn't be just one thing. Range is the whole point — every discipline you explore sharpens the others. It's why I build teams, produce documentaries, shape brands, and write novels. The work gets better when the person making it keeps expanding what they're capable of.
My goal is simple: explore as many avenues as I can — and encourage more creatives to push what's possible.
My Approach
Creative excellence is an operating systemTeam Leadership
I build in-house creative teams that operate like an agency — designers, writers, producers, photo, video, and creative ops under one vision, at up to 30-plus people strong.
Proof: Built Guitar Center's 20+ person in-house agency; now lead a 30+ person org and $2M+ budget at Backcountry.
Global Brand Positioning
Aesthetic, tone, perception, and experience aligned across every touchpoint and medium, then held to standard as the brand scales.
Proof: Redefined Live Nation's brand aesthetic during a record-profitability run; overhauled Backcountry's brand and imagery framework.
Art Direction & Production
Campaigns directed end-to-end with major artists and athletes — from concept and negotiation to the final frame.
Proof: Brought Backcountry onto the global stage — field-testing product on productions in Iceland, Nicaragua, New Zealand, and Costa Rica; brokered the Marley Estate deal and launched Guild's most successful modern acoustic.
AI-Modern Creative Operations
AI-assisted workflows integrated into ideation, production, and content scalability — a creative org built for how brands compete now.
Proof: Introduced AI-assisted creative workflows at Backcountry while maintaining premium brand standards.
Career History
Where I've ledBackcountry
Head of CreativePro Athlete Inc.
Fractional Chief Creative OfficerCórdoba Music Group
Director, Marketing & CreativeLive Nation Entertainment
Creative Brand DirectorGuitar Center Inc.
Creative DirectorMusician's Friend
Art DirectorFilms
Backcountry Films · Executive ProducerI built and oversee Backcountry Films — an in-house content team developing feature-length documentaries alongside the brand's campaigns. Six films and counting, each executive produced end-to-end. Pacing the Pacific earned the team three festival awards, including Best Documentary Film.
Author
My writing outlet
Cyclus
Book two of the Continuum series. A sci-fi thriller built around a terrifying idea: a virus that doesn't just spread — it adapts, rewriting the rules of evolution faster than humanity can answer. Survival means understanding the cycle. Breaking it means something else entirely.
"A creative, action-packed, and thought-provoking read."