I have had the opportunity to work with a number of hi-profile artists on campaigns over the years. When an artist launched a new product or album, Musician’s Friend and Guitar Center would provide a cover feature, editorial and video to accompany. My role as creative director was to interface with the artist and oversee the collaboration. Here are a few of the artists I’ve had the pleasure of working with.

Alice Cooper, Avenged Sevenfold, B.B. King, Fleetwood Mac, My Chemical Romance, Santana, Metallica, System of a Down, OneRepublic, Foo Fighters, David Guetta, Megadeth, Red Hot Chili Peppers, KISS, Rush, Blink 182, Slash, Joe Satriani, Halestorm, Periphery, Switchfoot, Derek Trucks, The Cult, Vince Gill, Muse, Eddie Van Halen, Tom Morello, Rival Sons, Nikki Lane, Local Natives, ScaryPoolParty, and Tennis among others.

I have worked with them in a number of different capacities. Often it was directing a photo shoot to launch a signature model guitar. Sometimes it was to promote a new album or just to interview them for an editorial piece. Here are a few stills from photoshoots I directed.

Aaaand… documenting the fun!