Guild Jet90
Director, Marketing & Creative — Guild Guitars
A worldwide advertising campaign for the Guild Starfire I Jet90 — a semi-hollow electric with a six-in-line headstock and James Dean levels of charisma. The gold, black, and white palette pulled the campaign straight into café racer and moto culture.
The BriefWorldwide ad campaign
The VibeCafé racer · moto · biker
The PaletteGold · black · white
Ad Campaign
Marketing the Jet90
The instrument arrived with its attitude built in — all it needed was a campaign that matched. We leaned into the café racer influence and built worldwide advertising with the swagger of the guitar itself.
The Campaign
Advertising · Photography · Content
"James Dean levels of charisma."