Córdoba
Director, Marketing & Creative — Córdoba Guitars & Guild Guitars
Global marketing and creative for two storied guitar brands — driving B2B and B2C growth through brand strategy, product marketing, advertising, content, and artist partnerships, capped by a licensing deal with the Marley Estate.
The Guild Bob Marley Guitar
Brand PartnershipBrokered the licensing deal with the Marley Estate and led the launch — the most successful acoustic release in Guild's modern era. See the full case study.
Matiz
Product LaunchA color-forward nylon-string line introduced to a new generation of players. See the full launch.
Guild Jet90
Product LaunchReviving a cult classic with campaign visuals to match its attitude. See the full campaign.
Strings
Product MarketingProduct storytelling that makes an everyday purchase feel considered. See the full launch.