Marley × Guild
Director, Marketing & Creative — Guild Guitars
I worked closely with the Marley estate to bring to life the guitar Bob Marley used at home throughout the seventies to write songs — leading product visual design and all advertising for the release. One of the most meaningful projects of my career.
Launched2021
PartnerThe Marley Estate
ResultMost successful launch in Guild's modern history
Ad Campaign
Marketing the A-20
I brokered the licensing deal with the Marley estate, then produced the 2021 ad campaign launching the Guild Marley A-20 — a milestone release as Guild's most affordable acoustic yet. The campaign put the instrument inside Bob's legacy, not beside it. The result was astonishing: the most successful launch in Guild's modern history.
Product Launch
Print · Social · Digital · Retail
"The most successful launch in Guild's modern history."