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Matiz

Director, Marketing & Creative — Córdoba Guitars

Classical guitars have a tendency to look the same — it's a running joke in the industry. The Matiz series was built to break that: fun, stylish nylon-strings in four vivid colors, presented as a canvas for creativity — right down to gig bags made from recycled ocean plastics.

The Matiz series — four colorful nylon-string guitars in front of a painted Matiz canvas — **The Matiz Series**Aqua · Coral · Pale Sky · Classic Blue

Launched2021

The LineC1 Matiz — four colors

SustainabilityGig bags from recycled ocean plastics

Ad Campaign

Marketing the Matiz

The production matched the energy of the guitars themselves — every frame treating the instrument as a canvas for creativity. We cast musicians who could genuinely play and genuinely light up a set, and introduced a color-forward nylon-string line to a whole new generation of players.

Paid Marketing

The Campaign

Photography · Content · Lifestyle

Matiz campaign — musicians with aqua and coral guitars — 01

"A colorful twist on tradition."

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