Strings
Director, Marketing & Creative — Córdoba Guitars
When Córdoba introduced its new string line, I directed the global launch campaign — a commercial built around a beachy, Mediterranean vibe and the simple joy of playing guitar outdoors. Product storytelling that makes an everyday purchase feel considered.
The BriefGlobal launch campaign
The VibeBeachy · Mediterranean
ProductionElevated Media Productions
Ad Campaign
Launching the Line
The creative asked a simple question: what does the ideal outdoor musical moment feel like? The answer was sun, water, and nylon strings — leisure and pleasure, captured through the joy of playing.
The Spot
Stills from the commercial
"The simple joy of playing guitar."