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Artist Campaigns

Creative Director — Guitar Center Inc.

I led major artist campaigns for the world's #1 music retailer — signature model guitar releases, album launches, editorial interviews, photoshoots, and large-scale productions. For every collaboration, Musician's Friend and Guitar Center delivered the cover feature, the editorial, and the video.

The ReelShot in-house
The WorkSignature launches · interviews · photoshoots
The ScaleLarge-scale productions, directed in-house
The Roster30+ major artists

The Roster

A partial list

Metallica · Santana · KISS · Fleetwood Mac · Eddie Van Halen · Slash · Foo Fighters · Red Hot Chili Peppers · Rush · Alice Cooper · B.B. King · My Chemical Romance · Avenged Sevenfold · System of a Down · OneRepublic · David Guetta · Megadeth · Blink-182 · Joe Satriani · Muse · Tom Morello · Halestorm · Periphery · Switchfoot · Derek Trucks · The Cult · Vince Gill · Rival Sons · Nikki Lane · Local Natives · ScaryPoolParty · Tennis

The Campaigns

Covers · Editorial · Video
Artist photography grid — Alice Cooper, Slash, Metallica, Santana, KISS, and more
Artist PhotographyDirected in-house

On Set

Behind the campaigns

Between takes with the artists — from the archive.

On set with Travis Barker
Travis BarkerBlink-182
On set with Joe Satriani and Chad Smith
Joe Satriani & Chad SmithRHCP
On set with Eric Singer of KISS
Eric SingerKISS
On set with Dave Mustaine
Dave MustaineMegadeth
On set with Synyster Gates
Synyster GatesAvenged Sevenfold
On set with John 5
John 5Rob Zombie
On set with Joe Bonamassa
Joe BonamassaBlues
On set with Gus G.
Gus G.Ozzy Osbourne
On set with Nathan East
Nathan EastSession legend
On set with Jon Foreman
Jon ForemanSwitchfoot

"Cover features, editorial, and video — with some of the biggest names in music."

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