Backcountry
Head of Creative — Premium Outdoor Retail
Global creative direction across eCommerce, retail, content, social, lifecycle, and brand experience — leading a 30+ person multidisciplinary creative organization and overhauling the brand's imagery framework with industry-leading photography and video.
The Q4 Machine
Omnichannel CampaignConsecutive omnichannel holiday campaigns generating $50M+ in campaign revenue. See the full machine.
Brand & Imagery Framework
Brand SystemA ground-up overhaul of the brand's visual framework, photography, and video standards. See the full system.
Branded Content Partnerships
Content ProgramA partnerships program built from scratch, generating $500K in incremental EBITDA. See how it works.
Retail & eCommerce Experience
Brand ExperienceCreative direction across the digital storefront and physical retail presence. Step inside.
Catalogs
Print · Flip throughSeasonal catalogs and buyer's guides carry the campaign worlds into customers' hands — including the Fall issue and the Competitive Cyclist Digest for our sister brand. Flip through them below.